Markets evolve constantly Clarity creates direction Timing matters Experience matters Clarity comes from focus ON WHAT MATTERS Insights shaped through experience, data & networks Clear recommendations with evidence and perspective Advice we confidently stand behind

Welcome to TamSamSom

Clarity for decisions in complex markets

TAM SAM SOM helps companies make informed decisions in complex market and competitive situations,
supported by market and competitive intelligence.

The focus is on market and competitive intelligence, customer insight
that prioritizes relevance and enables action.

TAM SAM SOM’s goal is to create clear and reliable decision-making bases
for senior management, strategy, marketing and sales.

Our Focus Markets

Industrial Automation &
Smart Manufacturing
Energy Management,
Power Electronics & UPS
Sustainability, Renewables &
Offshore Wind
IT, Cyber Security &
digitale Infrastrukturen
Consumer Electronics &
B2C-Technologiemärkte
Automotive, OEM-
und Channel-Geschäft

Testimonials

Long trusted Partner for Management & Stakeholders

“Carsten became part of my Beniers Consultancy Team. He helped me to establish Beniers Consultancy in 2002, consulting and working for different international operating companies on project basis. Carsten is a sharp-minded person. His analytical skills in problem solving procedures make him an asset to any international operating enterprise.”

CEO Testimonial on Linked-In

“Carsten is a very committed leader with great Marketing and Communication expertise that can support B2B and B2C companies devise insights to drive growth strategies. He uses the latest tools and CRM technologies to connect leads to sales.”

Customer Value Propositions for all Industry & Sub-Sectors

“Thank you so much. This looks GREAT!! Fantastic work, I really like the logical connect between the customer needs and the value propositions!!”

Market Intelligence & Go-to-Market (Industry / EMEA)

“Carsten consistently translated complex market and customer insights into clear, actionable input for sales leadership and senior management – including target lists, competitive insights and go-to-market priorities.” “He brings a rare combination of analytical rigour, commercial understanding and a genuinely supportive way of working.”

Top 50 Company Target Lists incl. sales, market share, supply chain partners, contacts etc.

“Great stuff – exactly the kind of target insights our global teams need.”

Market Intelligence, Project & Opportunity Monitoring

“Awesome information – keep it coming.”

Executive Market Reviews, Market Monitoring, Input for Strategic Pipeline & BD Meetings

“Very good material. Thanks for sharing the insights and valuable information.”

Customer Value Propositions with USP lists for Retail & Food Sectors

“Thanks a lot for these slides, this is perfect!”

Award winnings: Identification & Preparations to win Best-Off Company Awards

“It is thanks to Carsten that in late 2023 and early 2024 GustoMSC got nomination and finally won two innovation awards for one of GustoMSC’s equipment at two important Maritime Industry bodies. He was the identifier, driving force, and promotor of these awards. A genuine success and I have great appreciation for him by making this happen.”

Close relations with well-known research companies, industry experts, advisors

“Carsten was able to negotiate expensive market reports and obtain them at a fraction of the cost offered. His relationship especially with Markets & Markets was excellent and resulted in the opportunity for us to have a knowledge webinar with Industry experts.”

Speed, Focus & Decision Support

“Whenever we needed reliable market or industry data fast, Carsten delivered high-quality insights much quicker than expected – helping us make better decisions under time pressure.”

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Evident Data

The more decisions are made under pressure, the more evident the analysis must be

Companies today face similar challenges:

  • increasing market and competitive intelligence complexity
  • growing volumes of data, but little orientation
  • high time pressure in strategic decisions
  • real economic consequences in case of incorrect assumptions

» What is often lacking is not information – but clarity about what is really relevant.

Services

Market and competitive intelligence for executive decision-making

Market & Potential Assessment
TAM / SAM / SOM

  • Realistic market definition
    and market sizing logic
  • Derivation of market potentials
  • Prioritization of markets,
    segments and focus areas
Reliable Targeting with Top 50 lists

Reliable Targeting
with Top 50 lists

  • Structured target customer and account prioritization
  • Assessment according to relevance, potential and strategic fit
  • Basis for pipeline focus and key account strategies
Competitive analysis and benchmarks

Competitive analysis
and benchmarks

  • Classification of competitors,
    positioning and comparison logics
  • Benchmarks along offer,
    differentiation and market access
  • Condensation to decision-
    relevant core statements
Go-to-Market preparation and strategy

Go-to-Market preparation
and strategy

  • Development of realistic go-to-market options
  • Segment, channel and priority logic
  • Decision basis for marketing and sales planning
Visibility, Awards & external evaluation

Visibility, Awards
& external evaluation

  • Preparation for placements in
    prestigious reports and rankings
  • Structured positioning for awards
  • Focus on substance, comparability
    and traceability
Newsletter inklusive kostenloser Downloads

Newsletter including
free downloads

  • Up-To-Date: Subscribe to our newsletter with insights, statements and free downloads

Data Sources & Partners

 

Carsten Schade

When clarity is key for decisions

Are you facing decisions that involve…

  • clearly prioritizing where to focus and invest
  • creating a solid foundation for go-to-market
  • generating growth

Do you need decision-making bases that…

  • can be responsible by senior management and executive board
  • have an impact on the organization
  • give marketing, sales and strategy teams clear orientation

You name the decisions –
TAM SAM SOM provides the clarity required.

Carsten Schade

When clarity is key for decisions

Are you facing decisions that involve…

  • clearly prioritizing where to focus and invest
  • creating a solid foundation for go-to-market
  • generating growth

Do you need decision-making bases that…

  • can be responsible by senior management and executive board
  • have an impact on the organization
  • give marketing, sales and strategy teams clear orientation

You name the decisions –
TAM SAM SOM provides the clarity required.

Carsten Schade - Gründer von TAM SAM SOM

News & Downloads

News

All 3 /News 3 /Nicht kategorisiert 1

Europe is probably the most fragmented FMCG market in the world

FMCG: Europe is not a single market. Europe consists of 47 micro-markets. Those who ignore this fact pay shelf space penalties every day.
4. February 2026/by carstenschade

Download free report

Electrification, new supply chains, geopolitical influences and changing customer behavior are shaping Automotive 2025.
13. January 2026/by Stefan Jans

Data and AI

Artificial intelligence can process enormous amounts of data in seconds, but it does not replace thinking or experience.
13. January 2026/by Stefan Jans

Contact us

Next Step

If you need clarity about market potentials, target customers and go-to-market options,
supported by market and competitive intelligence, talk to us.

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